Chapter One: What is design?
This chapter asks the question, what is design? Or what makes up design? The author points out that there are many levels to design and different groups that have expanded and no one person knows what design constitutes as anymore. This chapter also introduces the quote "Design is to design a design to produce a design".
Chapter Two: The historical evolution of design
The author states that the design has manifested itself in a variety of ways through out history (Page 8). For example the invention of farming tools, instead of using your bare hands. Abstractions, such as spears were used for hunting by Australian aborigines. As life shifted patterns, people had to find new sources. New design for the new technology, new market and new forms of business.
Chapter Three: Utility and significance
How a design is used. "Form follows function" (Page 25) Humans follow dreams or imagination more the practicality. Inspiration also teaches us to expand on ideas. Such as the toothpick and the many variations that follow the first example. There are also the ideas of different cultures. The first being, culture is the acquisition of ideas and or faculties expressed in certain styles or behavior believed to have particular value. That culture gives a design it's own style or meaning. The other being, that culture has the shared view of a community. (Page 31) That the design meets the demands of a certain social group.
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